Saturday, January 26, 2008

Disney Teams up with Anne again

For the second year in a row, Anne Leibovitz teams up with disney to shoot fantasy inspired beautiful pictures for the "Year of a Million Dreams" campaign.
This year, Gisele joins Mikhail Baryshnikov and Tina Fey (as Tinkerbell — brilliant!) in a scene from Peter Pan, while Jessica Biel takes on the role of Pocahontas (perfectly cast as well). J Lo and Marc are on Aladdin's magic carpet, while Whoopi Goldberg's a Genie in a Bottle.

Friday, January 25, 2008

Are you a hillbillie or just into advertisement

As the blog "stureplans vackraste" recently pointed out, its hard to know if this is a hillbillie or just someone whos working on the brand "Norrlands Guld".

I just love what Åkestam has done with Norrlands Guld by the way, long live the Norrlänning :D

Wednesday, January 23, 2008

What do you mean, "You're not Kevin Spacey?"

This interview with John Cusack kinda makes me cringe and chuckle at the same time.

British government declares war, on obesity.

No more treats for the Brits.

The Government has pledged £75m on an advertising campaign as part of a £372m strategy aimed at beating the obesity "time bomb". The marketing drive will focus on helping parents to make changes to their children's diet and activity levels.

The strategy was announced before Parliament by Health Secretary Alan Johnson and Ed Balls, the Secretary of State for Children, Schools and Families. The Healthy Weight, Healthy Lives report calls for £75m to be spent to 2011 on an integrated marketing programme. The Government expects commercial partners to contribute.

It reads: "This will not be a Government campaign telling people how to raise their children; rather, a Government-encouraged movement, to which everyone... can belong and contribute."

The primary emphasis will be on preventative measures and establishing better eating habits and patterns of activity from early infancy.

The Government has also instructed media regulator Ofcom to bring forward its review of the restrictions already introduced on advertising unhealthy foods to children. It will work with the food and drink industry to produce a Healthy Food Code of Good Practice, including proposals to develop a single approach to food labelling.

The strategy also includes plans to halt the growth of fast-food outlets near schools as well as the creation of "healthy" towns and revamping the NHS Choices website to include more diet and exercise advice.

Chief Medical Officer Sir Liam Donaldson says "balanced" marketing, promotion of food to children and clear, consistent food labelling are key components, alongside healthy eating and physical activity in "beating the obesity time bomb".

Already, retailers including Asda have backed the call for a consistent approach to nutritional labelling. In July 2007, Asda launched a dual labelling system, combining the benefits of 'traffic lights' with GDAs, over and above the Food Standard Agency's (FSA) recommendations. The supermarket also says it has become the first retailer to hit the FSA's salt reduction targets from own-brand products two years ahead of a 2010 deadline.

Author:
Catherine Turner
Publisher:
Marketing Week
Date:
23-Jan-08

Why bembo sucks:

I love Typography just published an interesting article on the problems of digital fonts, by typedesigner Kris Sowersby.

Tuesday, January 22, 2008

Why so serious?

I've been eagerly waiting for the next batman movie, the last one was awesome and from what I've seen, Heath Ledger plays a wicked joker. It will be kinda morbid, and I'm quite bummed out about Heath. R.i.p dear.

Spermbag! Get yourself a spermbag!


Adofthemonth.com dubbed Mother Londons selfpromotion bags as "project of the month"
AGENCY: Mother London
CREATIVE DIRECTOR: Robert Saville
CREATIVES: Jonas Wittenmark, Markus Bjurman, Tobias Carlson

Who is Robert Saville?? I don't get it, hes not Swedish, is he? *snicker*

Monday, January 21, 2008

Waiting for my real life to begin

Link of the day, a reminder to not wait until tomorrow ;)