Saturday, November 1, 2008

Hello Pampers!

Social conscience is the new shit apparently. People have to feel good about consuming, even if they hardly have any money left for it. So, this one is for pampers:
Dear madame/sir,
I couldn't help but notice your commercial where you offer to buy a vaccine for every package of pampers we buy as consumers. You tried to convince us of how good hearted you are with a commercial.
Well I didn't find the one you air in Sweden, but it was about as pan-global as this one:



Well, seriously, it might sell to a good all American suckermum (is it sockermum or was it hockeymum???) but the rest of the world who have seen American wars and a financial crisis due to American consumers, we don't want to feel American.
I know you can make a local adjustment and just put a voiceover on it, its not that expensive and it can be beautiful done. Like you did in Holland. But you choose to be cheap about it, and it will hurt your brand.